Program Details
Program Details
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Program Details

Bachelor of Science in Marketing with concentration in Marketing Communication and Analytics

Bachelor of Science
Virginia Commonwealth University

The major in marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business.


Overview
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Program Web Page
External Link
Delivery Mode
In-Person
Delivery Mode
Online
Delivery Mode
Hybrid

Program Requirement Notes

Business Foundation requirements must be completed prior to entering this program via a change of major request.

Program Credit Requirements
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Program Requirements, Course Recommendations, and Cost to Complete features are coming soon

If you wish to see how your credits may apply, you can: If you are interested in the cost of attending this institution, please visit the institution's cost page to review costs
Applicable Admissions Agreements
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Institution Name Type Title
Wytheville Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Virginia Western Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Virginia Highlands Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Tidewater Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Thomas Nelson Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Southwest Virginia Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Southside Virginia Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Rappahannock Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Piedmont Virginia Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Paul D. Camp Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Patrick & Henry Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Northern Virginia Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
New River Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Mountain Empire Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Lord Fairfax Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
John Tyler Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
J Sargeant Reynolds Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Germanna Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Eastern Shore Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Danville Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Dabney S. Lancaster Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Central Virginia Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University
Blue Ridge Community College Agreement Guaranteed Admission Agreement - Virginia Community College System and Virginia Commonwealth University

You can view the full text of these Agreements in the Resource Center

Key Program Guidance
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Transfer Center
External Link
Transfer Admission Application
External Link
Transfer Student Aid
External Link
Number of Transfer Students
2127.0
Estimate
Percent of Transfer Students
VCU prefers transfer applicants with a cumulative college GPA of a 2.5 or higher who are in good standing with their ...see moreVCU prefers transfer applicants with a cumulative college GPA of a 2.5 or higher who are in good standing with their previous institution. Some degree programs like Nursing, Dental Hygiene, and Engineering have more competitive GPA requirements. Admission to programs in VCU Arts is also based on an evaluation of additional application materials and may be more competitive. Transfer applicants with fewer than 30 earned semester hours will also be reviewed based on their high school GPA.
Estimate
Transfer Guidance Element What You Need to Know
Transfer Student Catalog Year Catalog year is determined by the student's first semester of attendance at VCU.
What is The Impact of Work I Have Already Completed?
Associate Transfer Degree Completion Students who earn an Associate of Arts, Associate of Arts & Sciences, Associate of Science, or General Education Certificate from the Virginia Community College System or Richard Bland College may be eligible to participate in the Guaranteed Admission Agreement. Students with one of these degrees may also be eligible to have the majority of their general education requirements waived.

Students who have successfully completed the appropriate courses and earned the Associate of Science or Associate of Arts & Sciences in Business Administration should enter VCU as juniors, prepared to enter the Advanced Business Program portion of this degree.
Dual Enrollment - Completion of Associate Degree Concurrent with HS Students who have successfully completed the appropriate courses and earned the Associate of Science or Associate of Arts & Sciences in Business Administration should enter VCU as juniors, prepared to enter the Advanced Business Program portion of this degree.
Credit for Prior Learning http://bulletin.vcu.edu/undergraduate/undergraduate-study/admission-university/additional-sources-of-credit/
Is This Degree Right For Me?
Is This College Right For Me? VCU is a large, research-driven institution nestled on two campuses in downtown Richmond, Virginia, offering a vast array of degree programs from arts to dental hygiene to engineering to education. VCU students have access to hundreds of student organizations, which is a great way to connect with others whether or not you choose to live in one of our many on-campus residence halls. Take advantage of VCU's location with access to the James River and its park system, internship and job opportunities, community engagement, and interstates to travel to the beach, the mountains, and Washington, D.C..
What Should I Consider When Selecting Courses

Complete the Associate of Arts & Sciences or Associate of Science in Business Administration to best prepare for this degree.

  • Create a schedule for all required courses, pay attention to prerequisites and when courses are offered, complete your first math and English courses in your first year
  • Connect with an advisor at your community college and Virginia Commonwealth University within your first year via College Connect
Applying for Guaranteed Admissions https://www.vcu.edu/admissions/apply/transfer/
Did You Know That...
  • Completing your Associate transfer degree post-high school satisfies all lower division general education requirements and increases the chance of completing your bachelor's degree?
  • Exceeding 3 years or 90 credits at your community college means you may have exhausted your financial aid at that college and have limited your future financial aid at: Virginia Commonwealth University
Transfer Statistics
Number of Transfer Students 2127
Percent of Accepted Transfer Students

VCU prefers transfer applicants with a cumulative college GPA of a 2.5 or higher who are in good standing with their previous institution. Some degree programs like Nursing, Dental Hygiene, and Engineering have more competitive GPA requirements. Admission to programs in VCU Arts is also based on an evaluation of additional application materials and may be more competitive. Transfer applicants with fewer than 30 earned semester hours will also be reviewed based on their high school GPA.

Do More With Your Degree
Program Successes & Highlights VCU Marketing Industry Connections:
  • American Marketing Association: Network with business professionals, develop new marketing skills and meet fellow students with similar professional interests.
  • Center for International Business Advancement: VCU hosts this annual event to create awareness of global commerce and the related international forces that shape our world.
  • VCU Marketing Roundtable: The VCU School of Business and Richmond-area senior-level marketing executives work together to foster thought leadership.
  • VCU Academy of Selling: An academic incubator for developing professional sales talent.
  • Verizon Speaker Series: Executives, experts and industry leaders share business insights, personal experiences and strategies for success.
Graduation Statistics for Major
Are There Other Program Requirements?
Where Can This Degree Transfer
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This Section displays degrees most closely related to this program and to which you may be able to transfer. Please check with the individual institutions for detailed advice.
Institution Title Degree Award Name Award Level
Northern Virginia Community CollegeBusiness Management, A.A.S.AssociateAssociate of Applied Science2-Year
Northern Virginia Community CollegeBusiness Administration, A.S.AssociateAssociate of Science2-Year
Virginia Highlands Community CollegeAssociate in Applied Science Degree in ManagementAssociateAssociate of Applied Science2-Year
Virginia Highlands Community CollegeAssociate of Arts & Sciences in Business Administration - Spec in Business Information TechAssociateAssociate of Arts and Sciences2-Year
Rappahannock Community CollegeAAS Degree in Business ManagementAssociateAssociate in Applied Science2-Year
Rappahannock Community CollegeAA&S Degree in Arts and Sciences - Business AdministrationAssociateAssociate of Arts and Sciences2-Year
James Madison UniversityBachelor of Business Administration, Major in MarketingBachelorBachelor of Business Administration4-Year
J Sargeant Reynolds Community CollegeAssociate of Applied Science in Management - Retail Management SpecializationAssociateAssociate of Applied Science2-Year
J Sargeant Reynolds Community CollegeAssociate of Applied Science in Management - Small Business Management SpecializationAssociateAssociate of Applied Science2-Year
Virginia Western Community CollegeAssociate of Applied Science Degree in ManagementAssociateAssociate of Applied Science2-Year
Virginia Western Community CollegeAssociate of Science Degree in Business AdministrationAssociateAssociate of Science2-Year
John Tyler Community CollegeAssociate of Applied Science Degree in Business ManagementAssociateAssociate of Applied Science2-Year
John Tyler Community CollegeAssociate of Science Degree in Business AdministrationAssociateAssociate of Science2-Year
Lord Fairfax Community CollegeAssociate of Applied Science Degree in ManagementAssociateAssociates of Applied Science2-Year
Lord Fairfax Community CollegeAssociate of Arts & Sciences Degree in Business AdministrationAssociateAssociates of Arts & Science2-Year
Radford UniversityBBA in MarketingBachelorBachelor of Business Administration4-Year
Southside Virginia Community CollegeAssociate of Arts and Sciences with a major in Business AdministrationAssociateAssociate of Arts and Sciences2-Year
Old Dominion UniversityMarketing-BSBABachelorBS in Business Admin.4-Year
Eastern Mennonite UniversityBachelor of Science MarkettingBachelorBachelor of Science4-Year
Thomas Nelson Community CollegeAssociate of Science Degree in Business AdministrationAssociateAssociate of Science2-Year
Tidewater Community CollegeAssociate of Applied Science - ManagementAssociateAssociate of Applied Science2-Year
Tidewater Community CollegeAssociate of Science - Business AdministrationAssociateAssociate of Science2-Year
Wytheville Community CollegeAssociate of Applied Science Degree in Business Management & LeadershipAssociateAssociate of Applied Science2-Year
Wytheville Community CollegeAssociate of Arts & Sciences in Business AdministrationAssociateAssociate of Arts & Sciences2-Year
New River Community CollegeAssociate of Arts and Sciences in General StudiesAssociateAssociate of Arts and Sciences2-Year
New River Community CollegeAssociate of Arts and Sciences in General Studies-Computer Science SpecializationAssociateAssociate of Arts and Sciences2-Year
Paul D. Camp Community CollegeAssociate of Arts & Sciences in Business Administration AssociateAssociate of Arts and Sciences2-Year
The University of Virginia's College at WiseBachelor of Science in Business Administration and Management, Major in Business AdministrationBachelorBachelor of Science4-Year
The University of Virginia's College at WiseBachelor of Arts in Business Administration and Management, Major in Business AdministrationBachelorBachelor of Arts4-Year
Germanna Community CollegeAssociate in Applied Science Degree in Business ManagementAssociateAssociate of Applied Science2-Year
Germanna Community CollegeAssociate in Arts & Sciences Degree in Business AdministrationAssociateAssociate of Arts and Sciences2-Year
Richard Bland College of William & MaryAssociate of Science-Business AdministrationAssociateAssociate of Science-Business Administration2-Year
Careers Where This Degree Applies
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O*Net Code Name Description Parent
11-2011.00Advertising and Promotions ManagersPlan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.Management Occupations
25-1011.00Business Teachers, PostsecondaryTeach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.Educational Instruction and Library Occupations
13-1131.00FundraisersOrganize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.Business and Financial Operations Occupations
11-2033.00Fundraising ManagersPlan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.Management Occupations
13-1161.00Market Research Analysts and Marketing SpecialistsResearch conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.Business and Financial Operations Occupations
11-2021.00Marketing ManagersPlan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.Management Occupations
11-2022.00Sales ManagersPlan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.Management Occupations
13-1161.01Search Marketing StrategistsEmploy search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.Business and Financial Operations Occupations