Program Details
Program Details
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Program Details

BS in Bus. Admin.: Marketing

Bachelor of Science
University of Mary Washington

There's a greater demand than ever for professionals who can understand consumers' thinking and formulate effective, multi-platform messages about ideas, goods, and services. When you study marketing at the University of Mary Washington, you'll develop the insight, analytical skills, and critical thinking you'll need to make a difference as a marketing professional. Core business courses will give you a solid foundation for major-specific offerings including marketing research, marketing strategy, consumer behavior, negotiation, and international marketing.


Program Credit Requirements
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Program Requirements, Course Recommendations, and Cost to Complete features are coming soon

If you wish to see how your credits may apply, you can: If you are interested in the cost of attending this institution, please visit the institution's cost page to review costs
Applicable Admissions Agreements
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There are no Applicable Admission Agreements for the Program.

You can view the full text of these Agreements in the Resource Center

Program Overview & Guidance
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Program Web Page
External Link
Delivery Mode
In-Person
Delivery Mode
Online
Delivery Mode
Hybrid
Transfer Guidance Element What You Need to Know
Is This Degree Right For Me?
Program Requirements
Notes
Program Requirement Notes

A minimum of 120 credits are required; all general education, intensives and major requirements must be met. Thirty-one of the 120 credits must be completed at UMW. Fifteen of your last 21 credits must be earned on campus. You must have an overall and major GPA of 2.00.

The restrictions below apply to the BA/BS degrees:

    *Only 8 credits of PHYD will count
    *Only 8 credits in SPCH 470 will count
    *Only 8 credits in THEA 390 will count
    *Only 12 credits of private music will count
    *Only 10 credits of ensemble music will count
    *One 100-level BIOL sequence will count
      -BIOL 121, 122 or BIOL 125, 126
    *One 100-level CHEM sequence will count
      -CHEM 105, 106 or CHEM 111, 112
    *One 100-level PHYS sequence will count
      -PHYS 101, 102 or PHYS 105, 106
    *Only 12 credits of any internship and EDUC 440
    *BLST/PORT classes do not count toward the degree
    *Only 9 credits of overlap allowed between double majors

This Degree Evaluation is an advising tool to be used in consultation with your major advisor and staff in the Offices of the Registrar and Academic Services. It is not the final approval for degree completion.

What Should I Consider When Selecting Courses

  • Create a schedule for all required courses, pay attention to prerequisites and when courses are offered, complete your first math and English courses in your first year
  • Connect with an advisor at your community college and University of Mary Washington within your first year via College Connect
Are there other program requirements beyond specific courses?
Do More With Your Degree
Program Successes & Highlights
Graduation Statistics for Major
What If I Have An Associate Degree Or Credit For Prior Learning?
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Transfer Guidance Element What You Need to Know
Associate Transfer Degree Completion Completing the appropriate transfer degree through VCCS allows students to enter the university as a junior with nearly all general education requirements satisfied.

Completion of Associate Degree Concurrent with High School
Credit for Prior Learning
Did You Know That...
  • Completing your Associate transfer degree post-high school satisfies all lower division general education requirements and increases the chance of completing your bachelor's degree?
  • Exceeding 3 years or 90 credits at your community college means you may have exhausted your financial aid at that college and have limited your future financial aid at: University of Mary Washington
College Level Information
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Transfer Center
External Link
Transfer Admission Application
External Link
Transfer Student Aid
External Link
Number of Transfer Students
482.0
Estimate
Percent of Transfer Students
71% of transfer applicants were admitted across three programs. Avg GPA for admitted transfers was 3.1027.
Estimate
Transfer Guidance Element What You Need to Know
Is This College Right For Me? UMW is a perfectly sized university of 4,400 undergraduates that blends opportunity with community. Set in Fredericksburg, our park-like campus for both residential and commuter students is located fifty miles south of Washington, DC and fifty miles north of Richmond, VA. Fredericksburg is one of the most southern final stops on the Virginia Rail Express (VRE) which has allowed convenient commuter access to DC for internship experiences while studying at UMW. Founded more than 100 years ago, UMW currently offers 80 majors, minors, and programs through our College of Business, Colleges of Education, and College of Arts and Sciences.
Transfer Student Catalog Year Catalog year determined by first semester of attendance
Applying for Guaranteed Admissions Declare intent to transfer to UMW by completing the “GAA Student Letter of Intent form” available at the Office of Admissions website after a minimum of 15 credits towards the transfer associate degree is completed at the community college and before applying for graduation from the community college
Where Can This Degree Transfer
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This Section displays degrees most closely related to this program and to which you may be able to transfer. Please check with the individual institutions for detailed advice.
Institution Title Degree Award Name Award Level
Northern Virginia Community CollegeAccounting, A.A.S.AssociateAssociate of Applied Science2-Year
Northern Virginia Community CollegeBusiness Management, A.A.S.AssociateAssociate of Applied Science2-Year
Northern Virginia Community CollegeBusiness Administration, A.S.AssociateAssociate of Science2-Year
Northern Virginia Community CollegeContract Management, A.A.S.AssociateAssociate of Applied Science2-Year
Virginia Highlands Community CollegeAssociate in Applied Science Degree in AccountingAssociateAssociate of Applied Science2-Year
Virginia Highlands Community CollegeAssociate in Applied Science Degree in ManagementAssociateAssociate of Applied Science2-Year
Virginia Highlands Community CollegeAssociate of Arts & Sciences in Business Administration - Spec in Business Information TechAssociateAssociate of Arts and Sciences2-Year
Rappahannock Community CollegeAAS Degree in Business ManagementAssociateAssociate in Applied Science2-Year
Rappahannock Community CollegeAA&S Degree in Arts and Sciences - Business AdministrationAssociateAssociate of Arts and Sciences2-Year
Christopher Newport UniversityBSBA, General Business, Accounting, Honors ProgramBachelorBachelor of Science in Business Administration4-Year
Christopher Newport UniversityBSBA, General Business, AccountingBachelorBachelor of Science in Business Administration4-Year
Christopher Newport UniversityBSBA, General Business, Finance, Honors ProgramBachelorBachelor of Science in Business Administration4-Year
Christopher Newport UniversityBSBA, General Business, FinanceBachelorBachelor of Science in Business Administration4-Year
Christopher Newport UniversityBSBA, General Business, Management, Honors ProgramBachelorBachelor of Science in Business Administration4-Year
Christopher Newport UniversityBSBA, General Business, ManagementBachelorBachelor of Science in Business Administration4-Year
Christopher Newport UniversityBSBA, General Business, Marketing, Honors ProgramBachelorBachelor of Science in Business Administration4-Year
Christopher Newport UniversityBSBA, General Business, MarketingBachelorBachelor of Science in Business Administration4-Year
James Madison UniversityBachelor of Business Administration, Major in ManagementBachelorBachelor of Business Administration4-Year
J Sargeant Reynolds Community CollegeAssociate of Applied Science in AccountingAssociateAssociate of Applied Science2-Year
J Sargeant Reynolds Community CollegeAssociate of Applied Science in Management - Retail Management SpecializationAssociateAssociate of Applied Science2-Year
J Sargeant Reynolds Community CollegeAssociate of Applied Science in Management - Small Business Management SpecializationAssociateAssociate of Applied Science2-Year
J Sargeant Reynolds Community CollegeAssociate of Science in Business AdministrationAssociateAssociate of Science2-Year
Virginia Western Community CollegeAssociate of Applied Science Degree in AccountingAssociateAssociate of Applied Science2-Year
Virginia Western Community CollegeAssociate of Applied Science Degree in ManagementAssociateAssociate of Applied Science2-Year
Virginia Western Community CollegeAssociate of Science Degree in Business AdministrationAssociateAssociate of Science2-Year
John Tyler Community CollegeAssociate of Applied Science Degree in AccountingAssociateAssociate of Applied Science2-Year
John Tyler Community CollegeAssociate of Applied Science Degree in Business ManagementAssociateAssociate of Applied Science2-Year
John Tyler Community CollegeAssociate of Science Degree in Business AdministrationAssociateAssociate of Science2-Year
John Tyler Community CollegeAssociate of Science Degree in Business Administration- Paralegal Studies SpecializationAssociateAssociate of Science2-Year
Lord Fairfax Community CollegeAssociate of Applied Science Degree in AccountingAssociateAssociates of Applied Science2-Year
Lord Fairfax Community CollegeAssociate of Applied Science Degree in ManagementAssociateAssociates of Applied Science2-Year
Lord Fairfax Community CollegeAssociate of Arts & Sciences Degree in Business AdministrationAssociateAssociates of Arts & Science2-Year
Radford UniversityBBA in ManagementBachelorBachelor of Business Administration4-Year
Southside Virginia Community CollegeAssociate of Arts and Sciences with a major in Business AdministrationAssociateAssociate of Arts and Sciences2-Year
Old Dominion UniversityInternational Business-BSBABachelorBS in Business Admin.4-Year
Old Dominion UniversityManagement-BSBABachelorBS in Business Admin.4-Year
Eastern Mennonite UniversityBachelor of Science Business AdministrationBachelorBachelor of Science4-Year
Thomas Nelson Community CollegeAssociate of Science Degree in Business AdministrationAssociateAssociate of Science2-Year
Longwood University Business Administration BSBABachelorBach Scienc Bus Administration4-Year
Tidewater Community CollegeAssociate of Applied Science - AccountingAssociateAssociate of Applied Science2-Year
Tidewater Community CollegeAssociate of Applied Science - ManagementAssociateAssociate of Applied Science2-Year
Tidewater Community CollegeAssociate of Science - Business AdministrationAssociateAssociate of Science2-Year
Tidewater Community CollegeAssociate of Applied Science - Management (Maritime Logistics)AssociateAssociate of Applied Science2-Year
Tidewater Community CollegeAssociate of Applied Science - Management (Small Business Management and Entrepreneurship)AssociateAssociate of Applied Science2-Year
Tidewater Community CollegeAssociate of Science- Business Administration (Leadership)AssociateAssociate of Applied Science2-Year
Wytheville Community CollegeAssociate of Applied Science Degree in Business Management & LeadershipAssociateAssociate of Applied Science2-Year
Wytheville Community CollegeAssociate of Arts & Sciences in Business AdministrationAssociateAssociate of Arts & Sciences2-Year
New River Community CollegeAssociate of Arts and Sciences in Engineering-Computer Science SpecializationAssociateAssociate of Arts and Sciences2-Year
New River Community CollegeAssociate of Arts and Sciences in General StudiesAssociateAssociate of Arts and Sciences2-Year
New River Community CollegeAssociate of Arts and Sciences in General Studies-Computer Science SpecializationAssociateAssociate of Arts and Sciences2-Year
Paul D. Camp Community CollegeAssociate of Arts & Sciences in Business Administration AssociateAssociate of Arts and Sciences2-Year
The University of Virginia's College at WiseBachelor of Science in Business Administration and Management, Major in Business AdministrationBachelorBachelor of Science4-Year
The University of Virginia's College at WiseBachelor of Arts in Business Administration and Management, Major in Business AdministrationBachelorBachelor of Arts4-Year
William & MaryBBA in AccountingBachelorBachelor of Business Admin4-Year
William & MaryBBA in Bus Analytics Data SciBachelorBachelor of Business Admin4-Year
William & MaryBBA Bus Analytics Supply ChainBachelorBachelor of Business Admin4-Year
William & MaryBBA in FinanceBachelorBachelor of Business Admin4-Year
William & MaryBBA in MarketingBachelorBachelor of Business Admin4-Year
Piedmont Virginia Community CollegeAssociate of Science in Business AdministrationAssociateAssociate of Science2-Year
Germanna Community CollegeAssociate in Applied Science Degree in Business ManagementAssociateAssociate of Applied Science2-Year
Germanna Community CollegeAssociate in Arts & Sciences Degree in Business AdministrationAssociateAssociate of Arts and Sciences2-Year
Richard Bland College of William & MaryAssociate of Science-Business AdministrationAssociateAssociate of Science-Business Administration2-Year
Roanoke CollegeBachelor of Business AdministrationBachelorBachelor of Business Administration4-Year
Careers Where This Degree Applies
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O*Net Code Name Description Parent
11-3012.00Administrative Services ManagersPlan, direct, or coordinate one or more administrative services of an organization, such as records and information management, mail distribution, and other office support services.Management Occupations
11-3051.03Biofuels Production ManagersManage biofuels production and plant operations. Collect and process information on plant production and performance, diagnose problems, and design corrective procedures.Management Occupations
11-3051.04Biomass Power Plant ManagersManage operations at biomass power generation facilities. Direct work activities at plant, including supervision of operations and maintenance staff.Management Occupations
11-9199.11Brownfield Redevelopment Specialists and Site ManagersPlan and direct cleanup and redevelopment of contaminated properties for reuse. Does not include properties sufficiently contaminated to qualify as Superfund sites.Management Occupations
13-1199.04Business Continuity PlannersDevelop, maintain, or implement business continuity and disaster recovery strategies and solutions, including risk assessments, business impact analyses, strategy selection, and documentation of business continuity and disaster recovery procedures. Plan, conduct, and debrief regular mock-disaster exercises to test the adequacy of existing plans and strategies, updating procedures and plans regularly. Act as a coordinator for continuity efforts after a disruption event.Business and Financial Operations Occupations
13-1199.00Business Operations Specialists, All OtherAll business operations specialists not listed separately.Business and Financial Operations Occupations
25-1011.00Business Teachers, PostsecondaryTeach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.Educational Instruction and Library Occupations
11-1011.00Chief ExecutivesDetermine and formulate policies and provide overall direction of companies or private and public sector organizations within guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.Management Occupations
11-1011.03Chief Sustainability OfficersCommunicate and coordinate with management, shareholders, customers, and employees to address sustainability issues. Enact or oversee a corporate sustainability strategy.Management Occupations
11-3111.00Compensation and Benefits ManagersPlan, direct, or coordinate compensation and benefits activities of an organization.Management Occupations
13-1141.00Compensation, Benefits, and Job Analysis SpecialistsConduct programs of compensation and benefits and job analysis for employer. May specialize in specific areas, such as position classification and pension programs.Business and Financial Operations Occupations
11-9199.02Compliance ManagersPlan, direct, or coordinate activities of an organization to ensure compliance with ethical or regulatory standards.Management Occupations
11-9021.00Construction ManagersPlan, direct, or coordinate, usually through subordinate supervisory personnel, activities concerned with the construction and maintenance of structures, facilities, and systems. Participate in the conceptual development of a construction project and oversee its organization, scheduling, budgeting, and implementation. Includes managers in specialized construction fields, such as carpentry or plumbing.Management Occupations
13-1051.00Cost EstimatorsPrepare cost estimates for product manufacturing, construction projects, or services to aid management in bidding on or determining price of product or service. May specialize according to particular service performed or type of product manufactured.Business and Financial Operations Occupations
11-9072.00Entertainment and Recreation Managers, Except GamblingPlan, direct, or coordinate entertainment and recreational activities and operations of a recreational facility, including cruise ships and parks.Management Occupations
11-3013.00Facilities ManagersPlan, direct, or coordinate operations and functionalities of facilities and buildings. May include surrounding grounds or multiple facilities of an organization's campus.Management Occupations
11-9179.01Fitness and Wellness CoordinatorsManage or coordinate fitness and wellness programs and services. Manage and train staff of wellness specialists, health educators, or fitness instructors.Management Occupations
11-1021.00General and Operations ManagersPlan, direct, or coordinate the operations of public or private sector organizations, overseeing multiple departments or locations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services. Usually manage through subordinate supervisors. Excludes First-Line Supervisors.Management Occupations
11-3051.02Geothermal Production ManagersManage operations at geothermal power generation facilities. Maintain and monitor geothermal plant equipment for efficient and safe plant operations.Management Occupations
11-3121.00Human Resources ManagersPlan, direct, or coordinate human resources activities and staff of an organization.Management Occupations
13-1071.00Human Resources SpecialistsRecruit, screen, interview, or place individuals within an organization. May perform other activities in multiple human resources areas.Business and Financial Operations Occupations
11-3051.06Hydroelectric Production ManagersManage operations at hydroelectric power generation facilities. Maintain and monitor hydroelectric plant equipment for efficient and safe plant operations.Management Occupations
11-3051.00Industrial Production ManagersPlan, direct, or coordinate the work activities and resources necessary for manufacturing products in accordance with cost, quality, and quantity specifications.Management Occupations
13-1081.00LogisticiansAnalyze and coordinate the ongoing logistical functions of a firm or organization. Responsible for the entire life cycle of a product, including acquisition, distribution, internal allocation, delivery, and final disposal of resources.Business and Financial Operations Occupations
13-1081.02Logistics AnalystsAnalyze product delivery or supply chain processes to identify or recommend changes. May manage route activity including invoicing, electronic bills, and shipment tracing.Business and Financial Operations Occupations
13-1081.01Logistics EngineersDesign or analyze operational solutions for projects such as transportation optimization, network modeling, process and methods analysis, cost containment, capacity enhancement, routing and shipment optimization, or information management.Business and Financial Operations Occupations
11-9199.08Loss Prevention ManagersPlan and direct policies, procedures, or systems to prevent the loss of assets. Determine risk exposure or potential liability, and develop risk control measures.Management Occupations
13-1111.00Management AnalystsConduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.Business and Financial Operations Occupations
11-9199.00Managers, All OtherAll managers not listed separately.Management Occupations
13-1199.06Online MerchantsConduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.Business and Financial Operations Occupations
11-9179.00Personal Service Managers, All OtherAll personal service managers not listed separately.Management Occupations
13-1082.00Project Management SpecialistsAnalyze and coordinate the schedule, timeline, procurement, staffing, and budget of a product or service on a per project basis. Lead and guide the work of technical staff. May serve as a point of contact for the client or customer.Business and Financial Operations Occupations
11-3051.01Quality Control Systems ManagersPlan, direct, or coordinate quality assurance programs. Formulate quality control policies and control quality of laboratory and production efforts.Management Occupations
11-9199.01Regulatory Affairs ManagersPlan, direct, or coordinate production activities of an organization to ensure compliance with regulations and standard operating procedures.Management Occupations
11-2022.00Sales ManagersPlan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.Management Occupations
13-1199.07Security Management SpecialistsConduct security assessments for organizations, and design security systems and processes. May specialize in areas such as physical security or the safety of employees and facilities.Business and Financial Operations Occupations
11-3013.01Security ManagersDirect an organization's security functions, including physical security and safety of employees and facilities.Management Occupations
11-9151.00Social and Community Service ManagersPlan, direct, or coordinate the activities of a social service program or community outreach organization. Oversee the program or organization's budget and policies regarding participant involvement, program requirements, and benefits. Work may involve directing social workers, counselors, or probation officers.Management Occupations
11-9179.02Spa ManagersPlan, direct, or coordinate activities of a spa facility. Coordinate programs, schedule and direct staff, and oversee financial activities.Management Occupations
11-3071.04Supply Chain ManagersDirect or coordinate production, purchasing, warehousing, distribution, or financial forecasting services or activities to limit costs and improve accuracy, customer service, or safety. Examine existing procedures or opportunities for streamlining activities to meet product distribution needs. Direct the movement, storage, or processing of inventory.Management Occupations
13-1199.05Sustainability SpecialistsAddress organizational sustainability issues, such as waste stream management, green building practices, and green procurement plans.Business and Financial Operations Occupations
11-3131.00Training and Development ManagersPlan, direct, or coordinate the training and development activities and staff of an organization.Management Occupations
11-3071.00Transportation, Storage, and Distribution ManagersPlan, direct, or coordinate transportation, storage, or distribution activities in accordance with organizational policies and applicable government laws or regulations. Includes logistics managers.Management Occupations
11-9199.10Wind Energy Development ManagersLead or manage the development and evaluation of potential wind energy business opportunities, including environmental studies, permitting, and proposals. May also manage construction of projects.Management Occupations
11-9199.09Wind Energy Operations ManagersManage wind field operations, including personnel, maintenance activities, financial activities, and planning.Management Occupations