Program Details
Program Details
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Program Details

Marketing-BSBA

BS in Business Admin.
Old Dominion University

As a marketing major you join one of the most popular majors at ODU and at most universities. Our cutting-edge program teaches students marketing, communication, and analytical knowledge to prepare them for high-demand marketing career opportunities. From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations. Students can choose from a general marketing concentration and three distinctive career-oriented concentrations: digital marketing, marketing analytics and research and professional sales.


Overview
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Delivery Mode
In-Person
Delivery Mode
Online
Delivery Mode
Hybrid
Related Workforce Credentials
With an Associates of Science in Business Administration, students who enter into the BSBA Management program start with...see moreWith an Associates of Science in Business Administration, students who enter into the BSBA Management program start with their junior level course work, pending that the lower level business courses included in the associates degree are completed with a grade of C or better. Additionally, courses required for admission into the BSBA Management program can be completed as part of the Associate in Business Administration as they are requirements to complete the associates. This helps students meet eligibility for admission into the Bachelor of Science in Business Administration program at Old Dominion University. For students completing an Associates of Science degree from VCCS, students may enter as a junior with general education requirements met as indicated in the pathway map.

Program Credit Requirements
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Program Requirements, Course Recommendations, and Cost to Complete features are coming soon

If you wish to see how your credits may apply, you can: If you are interested in the cost of attending this institution, please visit the institution's cost page to review costs
Applicable Admissions Agreements
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Institution Name Type Title
Wytheville Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Virginia Western Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Virginia Highlands Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Tidewater Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Thomas Nelson Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Southwest Virginia Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Southside Virginia Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Rappahannock Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Piedmont Virginia Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Paul D. Camp Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Patrick & Henry Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Northern Virginia Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
New River Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Mountain Empire Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Lord Fairfax Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
John Tyler Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
J Sargeant Reynolds Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Germanna Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Eastern Shore Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Danville Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Dabney S. Lancaster Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Central Virginia Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System
Blue Ridge Community College Agreement Transfer Agreement with Guaranteed Admission Between Old Dominion University and The Virginia Community College System

You can view the full text of these Agreements in the Resource Center

Key Program Guidance
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Transfer Center
External Link
Transfer Admission Application
External Link
Transfer Student Aid
External Link
Number of Transfer Students
1923.0
Estimate
Percent of Transfer Students
78%
Estimate
Transfer Guidance Element What You Need to Know
Transfer Student Catalog Year http://catalog.odu.edu/undergraduate/
What is The Impact of Work I Have Already Completed?
Associate Transfer Degree Completion Students who have received an A.A., A.S., or A.A.&S. from Richard Bland College or the Virginia Community College System (including the A.A.&S. degree in general studies) have met all lower-division General Education requirements except those specified as major or college requirements and requirements for completion of the Undergraduate Writing Program.

With a completed transferrable Associate Degree from VCCS, students may enter ODU as a junior with lower division education requirements considered met as indicated in the pathway map. Even if the Associate Degree was completed concurrently while completing their high school requirements.
Dual Enrollment - Completion of Associate Degree Concurrent with HS Grade of C or better is required for admission into the BSBA program in ACCT 201, ECON 202S, Math 162M, ENGL 110C and BUSN 110. Introduction to Business (BUSN 110) can be considered met with a completed Associates in Business Administration from VCCS. Pre-calculus (Math 126M) and Calculus (Math 200) required for all majors within the Strome College of Business.
Credit for Prior Learning The Office of Prior Learning exists to aid ODU students in translating their professional work knowledge into academic credit. Through the use of various mechanisms, we are able to offer students the opportunity to have their prior learning assessed and applied for academic credit. This path may save the students both time and money as they work toward their degree. Your information will be passed to academic divisions and then evaluateed to determine whether your prior training, an exam or a portfolio will best demonstrate your knowledge and whether that knowledge is applicable toward a particular course or courses in your degree program. Students may "challenge" a course by demonstrating their knowledge of that course, and may receive credit.
Is This Degree Right For Me?
Is This College Right For Me? With transfer pathways to all majors with transferable associate degrees, plus 200+ guided pathways specific for applied associate degrees, Old Dominion University is the most transfer-friendly university in Virginia.
What Should I Consider When Selecting Courses

  • Create a schedule for all required courses, pay attention to prerequisites and when courses are offered, complete your first math and English courses in your first year
  • Connect with an advisor at your community college and Old Dominion University within your first year via College Connect
Applying for Guaranteed Admissions Guaranteed Admission (GAA) Submit a Letter of Intent to Transfer. Apply to ODU after completing 15 credit hours at a VCCS institution with a minimum GPA of 2.5. Apply to ODU for the term following the expected completion term of your associate degree. Follow application processes and deadline dates for special programs, i.e. nursing. https://www.odu.edu/transfer/guaranteed-admission
Did You Know That...
  • Completing your Associate transfer degree post-high school satisfies all lower division general education requirements and increases the chance of completing your bachelor's degree?
  • Exceeding 3 years or 90 credits at your community college means you may have exhausted your financial aid at that college and have limited your future financial aid at: Old Dominion University
Transfer Statistics
Number of Transfer Students 1923
Percent of Accepted Transfer Students 78%
Do More With Your Degree
Program Successes & Highlights
Graduation Statistics for Major
Are There Other Program Requirements?
Where Can This Degree Transfer
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This Section displays degrees most closely related to this program and to which you may be able to transfer. Please check with the individual institutions for detailed advice.
Institution Title Degree Award Name Award Level
Northern Virginia Community CollegeBusiness Management, A.A.S.AssociateAssociate of Applied Science2-Year
Northern Virginia Community CollegeBusiness Administration, A.S.AssociateAssociate of Science2-Year
Virginia Highlands Community CollegeAssociate in Applied Science Degree in ManagementAssociateAssociate of Applied Science2-Year
Virginia Highlands Community CollegeAssociate of Arts & Sciences in Business Administration - Spec in Business Information TechAssociateAssociate of Arts and Sciences2-Year
Rappahannock Community CollegeAAS Degree in Business ManagementAssociateAssociate in Applied Science2-Year
Rappahannock Community CollegeAA&S Degree in Arts and Sciences - Business AdministrationAssociateAssociate of Arts and Sciences2-Year
James Madison UniversityBachelor of Business Administration, Major in MarketingBachelorBachelor of Business Administration4-Year
J Sargeant Reynolds Community CollegeAssociate of Applied Science in Management - Retail Management SpecializationAssociateAssociate of Applied Science2-Year
J Sargeant Reynolds Community CollegeAssociate of Applied Science in Management - Small Business Management SpecializationAssociateAssociate of Applied Science2-Year
Virginia Western Community CollegeAssociate of Applied Science Degree in ManagementAssociateAssociate of Applied Science2-Year
Virginia Western Community CollegeAssociate of Science Degree in Business AdministrationAssociateAssociate of Science2-Year
John Tyler Community CollegeAssociate of Applied Science Degree in Business ManagementAssociateAssociate of Applied Science2-Year
John Tyler Community CollegeAssociate of Science Degree in Business AdministrationAssociateAssociate of Science2-Year
Lord Fairfax Community CollegeAssociate of Applied Science Degree in ManagementAssociateAssociates of Applied Science2-Year
Lord Fairfax Community CollegeAssociate of Arts & Sciences Degree in Business AdministrationAssociateAssociates of Arts & Science2-Year
Radford UniversityBBA in MarketingBachelorBachelor of Business Administration4-Year
Southside Virginia Community CollegeAssociate of Arts and Sciences with a major in Business AdministrationAssociateAssociate of Arts and Sciences2-Year
Eastern Mennonite UniversityBachelor of Science MarkettingBachelorBachelor of Science4-Year
Thomas Nelson Community CollegeAssociate of Science Degree in Business AdministrationAssociateAssociate of Science2-Year
Tidewater Community CollegeAssociate of Applied Science - ManagementAssociateAssociate of Applied Science2-Year
Tidewater Community CollegeAssociate of Science - Business AdministrationAssociateAssociate of Science2-Year
Wytheville Community CollegeAssociate of Applied Science Degree in Business Management & LeadershipAssociateAssociate of Applied Science2-Year
Wytheville Community CollegeAssociate of Arts & Sciences in Business AdministrationAssociateAssociate of Arts & Sciences2-Year
New River Community CollegeAssociate of Arts and Sciences in General StudiesAssociateAssociate of Arts and Sciences2-Year
New River Community CollegeAssociate of Arts and Sciences in General Studies-Computer Science SpecializationAssociateAssociate of Arts and Sciences2-Year
Paul D. Camp Community CollegeAssociate of Arts & Sciences in Business Administration AssociateAssociate of Arts and Sciences2-Year
The University of Virginia's College at WiseBachelor of Science in Business Administration and Management, Major in Business AdministrationBachelorBachelor of Science4-Year
The University of Virginia's College at WiseBachelor of Arts in Business Administration and Management, Major in Business AdministrationBachelorBachelor of Arts4-Year
Virginia Commonwealth UniversityBachelor of Science in Marketing with concentration in General MarketingBachelorBachelor of Science4-Year
Virginia Commonwealth UniversityBachelor of Science in Marketing with concentration in Marketing Communication and AnalyticsBachelorBachelor of Science4-Year
Virginia Commonwealth UniversityBachelor of Science in Marketing with concentration in Product and Brand Management BachelorBachelor of Science4-Year
Germanna Community CollegeAssociate in Applied Science Degree in Business ManagementAssociateAssociate of Applied Science2-Year
Germanna Community CollegeAssociate in Arts & Sciences Degree in Business AdministrationAssociateAssociate of Arts and Sciences2-Year
Richard Bland College of William & MaryAssociate of Science-Business AdministrationAssociateAssociate of Science-Business Administration2-Year
Careers Where This Degree Applies
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O*Net Code Name Description Parent
11-2011.00Advertising and Promotions ManagersPlan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.Management Occupations
25-1011.00Business Teachers, PostsecondaryTeach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.Educational Instruction and Library Occupations
13-1131.00FundraisersOrganize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.Business and Financial Operations Occupations
11-2033.00Fundraising ManagersPlan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.Management Occupations
13-1161.00Market Research Analysts and Marketing SpecialistsResearch conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.Business and Financial Operations Occupations
11-2021.00Marketing ManagersPlan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.Management Occupations
11-2022.00Sales ManagersPlan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.Management Occupations
13-1161.01Search Marketing StrategistsEmploy search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.Business and Financial Operations Occupations