Program Details
Program Details
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Program Details

BBA in Marketing

Bachelor of Business Administration
Radford University

The major in marketing includes the study of the principles and methods which are used by organizations to plan, price, promote and distribute products or services in such a way as to fulfill the needs of the customer and meet the goals of the organization. Areas of study include consumer behavior, marketing strategy, marketing research, marketing communication, social media marketing, advertising, public relations, supply chain management, marketing analytics, and retailing, sales, digital marketing and branding.


Overview
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Program Web Page
External Link
Delivery Mode
In-Person
Delivery Mode
Online
Delivery Mode
Hybrid

Program Requirement Notes

Students must earn a major GPA of 2.25.  The major GPA is defined as all courses in the B.B.A. core and all courses prescribed for the major. 

Program Credit Requirements
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Program Requirements, Course Recommendations, and Cost to Complete features are coming soon

If you wish to see how your credits may apply, you can: If you are interested in the cost of attending this institution, please visit the institution's cost page to review costs
Applicable Admissions Agreements
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There are no Applicable Admission Agreements for the Program.

You can view the full text of these Agreements in the Resource Center

Key Program Guidance
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Transfer Admission Application
External Link
Transfer Student Aid
External Link
Number of Transfer Students
1800.0
Estimate
Percent of Transfer Students
65%
Estimate
Transfer Guidance Element What You Need to Know
Transfer Student Catalog Year Catalog year determined by first semester of attendance
What is The Impact of Work I Have Already Completed?
Associate Transfer Degree Completion Completion of the general education certificate or a transfer-oriented associate degree program will guarantee completion of the University Core general education component of the RU undergraduate curriculum but may not fulfill specific departmental requirements or prerequesisites needed for the major.

You enter as a junior with general education requirements met as indicated in the pathway map.
Dual Enrollment - Completion of Associate Degree Concurrent with HS You enter as a junior with general education requirements met as indicated in the pathway map.
Credit for Prior Learning
Is This Degree Right For Me?
Is This College Right For Me? Radford University is a medium-sized residential college campus of just over 10,000 students. Located the city of Radford in southwest Virginia, we offer 76 academic majors in six academic colleges. Incoming freshmen are required to live on campus their first two years; incoming transfer students do not have an on-campus requirement but are able to live on campus should they so choose. Opportunities to get involved on campus are numerous and include more than 300 student organizations, Division I athletic teams, and plenty of outdoor adventure trip planned by the Student Recreation and Wellness Center.
What Should I Consider When Selecting Courses

  • Create a schedule for all required courses, pay attention to prerequisites and when courses are offered, complete your first math and English courses in your first year
  • Connect with an advisor at your community college and Radford University within your first year via College Connect
Applying for Guaranteed Admissions https://www.vccs.edu/wp-content/uploads/2020/05/VCCS_RU_GAA_Dec2013_signed.pdf
Did You Know That...
  • Completing your Associate transfer degree post-high school satisfies all lower division general education requirements and increases the chance of completing your bachelor's degree?
  • Exceeding 3 years or 90 credits at your community college means you may have exhausted your financial aid at that college and have limited your future financial aid at: Radford University
Transfer Statistics
Number of Transfer Students 1800
Percent of Accepted Transfer Students 65%
Do More With Your Degree
Program Successes & Highlights
Graduation Statistics for Major
Are There Other Program Requirements?
Where Can This Degree Transfer
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This Section displays degrees most closely related to this program and to which you may be able to transfer. Please check with the individual institutions for detailed advice.
Institution Title Degree Award Name Award Level
Northern Virginia Community CollegeBusiness Management, A.A.S.AssociateAssociate of Applied Science2-Year
Northern Virginia Community CollegeBusiness Administration, A.S.AssociateAssociate of Science2-Year
Virginia Highlands Community CollegeAssociate in Applied Science Degree in ManagementAssociateAssociate of Applied Science2-Year
Virginia Highlands Community CollegeAssociate of Arts & Sciences in Business Administration - Spec in Business Information TechAssociateAssociate of Arts and Sciences2-Year
Rappahannock Community CollegeAAS Degree in Business ManagementAssociateAssociate in Applied Science2-Year
Rappahannock Community CollegeAA&S Degree in Arts and Sciences - Business AdministrationAssociateAssociate of Arts and Sciences2-Year
James Madison UniversityBachelor of Business Administration, Major in MarketingBachelorBachelor of Business Administration4-Year
J Sargeant Reynolds Community CollegeAssociate of Applied Science in Management - Retail Management SpecializationAssociateAssociate of Applied Science2-Year
J Sargeant Reynolds Community CollegeAssociate of Applied Science in Management - Small Business Management SpecializationAssociateAssociate of Applied Science2-Year
Virginia Western Community CollegeAssociate of Applied Science Degree in ManagementAssociateAssociate of Applied Science2-Year
Virginia Western Community CollegeAssociate of Science Degree in Business AdministrationAssociateAssociate of Science2-Year
John Tyler Community CollegeAssociate of Applied Science Degree in Business ManagementAssociateAssociate of Applied Science2-Year
John Tyler Community CollegeAssociate of Science Degree in Business AdministrationAssociateAssociate of Science2-Year
Lord Fairfax Community CollegeAssociate of Applied Science Degree in ManagementAssociateAssociates of Applied Science2-Year
Lord Fairfax Community CollegeAssociate of Arts & Sciences Degree in Business AdministrationAssociateAssociates of Arts & Science2-Year
Southside Virginia Community CollegeAssociate of Arts and Sciences with a major in Business AdministrationAssociateAssociate of Arts and Sciences2-Year
Old Dominion UniversityMarketing-BSBABachelorBS in Business Admin.4-Year
Eastern Mennonite UniversityBachelor of Science MarkettingBachelorBachelor of Science4-Year
Thomas Nelson Community CollegeAssociate of Science Degree in Business AdministrationAssociateAssociate of Science2-Year
Tidewater Community CollegeAssociate of Applied Science - ManagementAssociateAssociate of Applied Science2-Year
Tidewater Community CollegeAssociate of Science - Business AdministrationAssociateAssociate of Science2-Year
Wytheville Community CollegeAssociate of Applied Science Degree in Business Management & LeadershipAssociateAssociate of Applied Science2-Year
Wytheville Community CollegeAssociate of Arts & Sciences in Business AdministrationAssociateAssociate of Arts & Sciences2-Year
New River Community CollegeAssociate of Arts and Sciences in General StudiesAssociateAssociate of Arts and Sciences2-Year
New River Community CollegeAssociate of Arts and Sciences in General Studies-Computer Science SpecializationAssociateAssociate of Arts and Sciences2-Year
Paul D. Camp Community CollegeAssociate of Arts & Sciences in Business Administration AssociateAssociate of Arts and Sciences2-Year
The University of Virginia's College at WiseBachelor of Science in Business Administration and Management, Major in Business AdministrationBachelorBachelor of Science4-Year
The University of Virginia's College at WiseBachelor of Arts in Business Administration and Management, Major in Business AdministrationBachelorBachelor of Arts4-Year
Virginia Commonwealth UniversityBachelor of Science in Marketing with concentration in General MarketingBachelorBachelor of Science4-Year
Virginia Commonwealth UniversityBachelor of Science in Marketing with concentration in Marketing Communication and AnalyticsBachelorBachelor of Science4-Year
Virginia Commonwealth UniversityBachelor of Science in Marketing with concentration in Product and Brand Management BachelorBachelor of Science4-Year
Germanna Community CollegeAssociate in Applied Science Degree in Business ManagementAssociateAssociate of Applied Science2-Year
Germanna Community CollegeAssociate in Arts & Sciences Degree in Business AdministrationAssociateAssociate of Arts and Sciences2-Year
Richard Bland College of William & MaryAssociate of Science-Business AdministrationAssociateAssociate of Science-Business Administration2-Year
Careers Where This Degree Applies
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O*Net Code Name Description Parent
11-2011.00Advertising and Promotions ManagersPlan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.Management Occupations
25-1011.00Business Teachers, PostsecondaryTeach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.Educational Instruction and Library Occupations
13-1131.00FundraisersOrganize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.Business and Financial Operations Occupations
11-2033.00Fundraising ManagersPlan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.Management Occupations
13-1161.00Market Research Analysts and Marketing SpecialistsResearch conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.Business and Financial Operations Occupations
11-2021.00Marketing ManagersPlan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.Management Occupations
11-2022.00Sales ManagersPlan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.Management Occupations
13-1161.01Search Marketing StrategistsEmploy search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.Business and Financial Operations Occupations